The results indicate that tech loving Britons love downloading apps with 68% of the queue having between 50 – 100 apps on their phone. However when it comes to using them 80% use less than ten on a daily basis.
And why did they brave the early morning queue to get their hands on the new iPhone 4S? 30% just wanted to get the latest iPhone, while 22% were drawn to the improved camera and 16% were buying due to the faster processing.
The top five types of app the members of the queue are likely to download by sector are:
Games (26%)
Messaging (24%)
News (21%)
Shopping (10%)
Travel / Navigation (8%)
David Quin from CoPilot Live said: “It’s amazing to see the enthusiasm for the iPhone 4S today. We know from the feedback this morning that many fans are as keen as ever to stay up-to-date with the latest iPhone, and apps are playing a big part of that. It seems that while the UK is a ‘download happy’ nation when it comes to getting apps, in fact only a small proportion of these are being used frequently and bringing real value to users.”
Clearly a small sample size, and with the merest possibility that, if they are willing to queue up for a new phone, the interviewees' views might not be representative of the whole of the British public, but the limited insight still might be interesting to some.
Posted on behalf of Heather
ReplyDelete'The mobile app means a single phone can store a multitude of cards and be sent offers, as well as keep track of a user’s spending' Personally, I worry less about the supposed hacking and/or losing/stealing of the phone that may occur but more so about the customer profiling that inevitably will be compiled as they log and track my spending habits. Convenience and targeted coupons won't change my behaviour. Although to the security point, 'while 11 per cent of people would hesitate to make a purchase via PC, the figure more than trebled to 37 per cent when it came to the proportion of people who would hesitate to buy via a mobile phone', I am reminded of the RFID technology of a few years back, where in the US the RFID chip in the Exxon Mobil key fob was cracked by a group of students: http://www.pcworld.com/article/119661/does_your_car_key_pose_a_security_risk.html It's no wonder consumers are wary of new techonology until it has been proven.
Moira - I've reposted Heather's comment on this thread, since I wonder if it makes more sense to have the discussion there?
ReplyDeleteThanks Neil, it was indeed for the other thread.
ReplyDelete